One of several new initiatives announced at last week’s Toledo Area Regional Transit Authority (TARTA) Community Update will allow regular customers to receive the benefit of a long-term pass without all of the up front cost.
The introduction of the TARTA Card – which is now available from Information Operators at TARTA’s Transit Hub (612 N. Huron Street, Toledo) and through the EZFare app – marks the first time fare capping is available to TARTA fixed route riders. As long as a customer is paying with the TARTA Card, they will never pay more than $3 per day, $15 per week, or $45 per 31-day period.
“We could not be more excited to offer our regular fixed route customers a new way to pay and save on the rides they take to essential destinations every day,” said TARTA CEO Laura Koprowski. “This product has the potential to save our regular customers up to $39 a month. The cost of getting back and forth should never stand in the way of any northwest Ohioan looking to get to a medical appointment or exploring a new job opportunity.”
While the TARTA Card can be used only for fixed route rides now, it will be available on TARTA Move paratransit and TARTA Flex on-demand trips in early 2025.
Transit users looking to take advantage of this benefit can access it in one of three ways:
Purchasing a reloadable TARTA Card at the Hub that can connect to their EZFare account
Downloading the EZFare app or Transit App.
Having cash applied to their EZFare account at any Vanilla Direct (https://bit.ly/3Z85YDL) location.
Customers should be aware that, whether they use the TARTA Card or one of the apps to pay, they may use only that method each time to receive the benefit. Find out more about this process at tarta.com/abt.
