Privacy Policy

1. Introduction

Welcome to the Toledo Area Regional Transit Authority (TARTA). Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit tarta.com (the "Website"). By using our Website, you agree to the terms outlined in this policy.

2. Information We Collect

We collect various types of information, including:

Personal Information: When you subscribe to our email list, request information, or interact with our services, we may collect your name, email address, phone number, or other details.
Automated Data: We use cookies and analytics tools to collect non-personal information about your device, browsing behavior, IP address, and interactions with our Website.
Third-Party Data: We may receive information from third-party tools such as Google Analytics, Constant Contact, SendGrid, and eTransit to help improve our services and communications.

3. How We Use Your Information

We use the collected data for the following purposes:

To improve our Website experience and optimize performance.
To send updates, newsletters, and promotional materials via Constant Contact and SendGrid.
To analyze visitor behavior and traffic patterns using Google Analytics and Microsoft Clarity.
To facilitate transit-related services and communications through eTransit.
To comply with legal and security obligations.

4. Use of Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These may include:

Essential Cookies: Required for core functionality.
Analytics Cookies: Used by Google Analytics to understand site traffic and performance.
Marketing Cookies: Used by email marketing tools like Constant Contact and SendGrid to provide targeted content.

You can manage your cookie preferences through your browser settings.

5. Data Sharing & Third-Party Services

We do not sell or rent your personal data. However, we may share information with trusted third-party providers to support our operations:

Google Analytics: Helps us understand Website traffic and improve user experience.
Constant Contact & SendGrid: Email marketing tools used to communicate with subscribers.
eTransit: Facilitates transit-related services and digital interactions.
Legal & Security Requirements: We may disclose data if required by law or to protect our Website and users.

6. How We Protect Your Data

We implement security measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of data transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

The right to access, correct, or delete your personal data.
The right to opt out of marketing emails (unsubscribe links provided in all emails).
The right to restrict or object to data processing.

To exercise these rights, please contact us at info@tarta.com.

8. Third-Party Links

Our Website may contain links to external websites. We are not responsible for their privacy practices and encourage users to review third-party privacy policies before providing personal data.

9. Children's Privacy

This Website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us to request removal.