Toledo, OHIO – TARTA has launched a cashless fare app designed to simplify the rider experience.
Available in the iPhone App Store, Google Play store and online, the EZfare App will change the way riders’ access public transit by integrating a digital wallet payment system. Starting today, TARTA riders can purchase daily, weekly or monthly passes online or through their smartphones.
Previously, TARTA riders had to pre-purchase bus fares at specific locations around town or pay in exact change when boarding the bus. By using EZfare, riders no longer need to keep track of a printed pass and can save time by purchasing bus passes anywhere, anytime.
The app was developed in collaboration with 10 other transit systems to spread the financial commitment across multiple organizations for the betterment of public transportation riders. While TARTA continues to face difficult financial limitations for operations, its financial contributions to the app development were provided through a grant from the Federal Transit Administration.
“TARTA is pursuing alternative funding sources to continue to advance TARTA and public transit in the region, despite the limited operating funds currently available. In this instance, we’re fortunate that this grant made it possible to offer TARTA riders a new technology that simplifies the rider experience,” said Jim Gee, General Manager for TARTA.
Over time, the EZfare app will continue to evolve and add new features to further enhance the rider experience.
Customers who wish to continue purchasing fares with cash will be able to do so. The EZfare app supplements all existing fare purchase locations and options
The Toledo Area Regional Transit Authority was formed in 1971 and is a political subdivision under Ohio law, similar to a park or school district. TARTA supplies more than 2.5 million passenger trips annually and provides interconnected regional service to six communities in Lucas County – Toledo, Maumee, Waterville, Ottawa Hills, Sylvania, and Sylvania Township – and Rossford in Wood County.
TARTA provides a variety of transportation services, including fixed-line service on regularly scheduled specific routes; the Toledo Area Regional Paratransit Service (TARPS) for the disabled and Call-A-Ride service in suburban communities. TARPS and Call-A-Ride customers are required to call in advance to arrange pick-up times.
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