Strategic Initiative & Economic Engagement Director
All language assistance services for Toledo Area Regional Transit Authority programs and services, including paratransit functional assessments and paratransit eligibility appeals, are provided to the public at no charge.
Strategic Initiative & Economic Engagement Director
Summary
Director position represents TARTA in the media and social media while maintaining public image and identity. This individual will be required to shape positive public perception of TARTA and increase awareness of the work and goals. The qualified individual is responsible for developing newspaper, television and social media communication concepts to promote transit; giving speeches to various audiences; designing printed material for TARTA use; respond to information request from the media; maintaining TARTA website; conducting tours of TARTA facilities and engaging with communities who are or wish to become members of TARTA.
Director will be responsible for all tasks relating to TARTA advertising sales. This position will require forging and managing relationships with any and all connections to advertise on the inside and on the outside TARTA buses. In addition, the director will be required to extend TARTA’s service in communities we currently do not serve. The director must possess high energy and excellent communication skills.
Director will entail being a TARTA Liaison within the community by attending local city council meetings, county trustee meetings, TMACOG and other local groups.
Director is responsible for initiating and implementing creative ideas and measures which TARTA could improve as well as collecting feedback from the public and implementing solutions. The director will be required to help with levy renewals and to pass new levy’s. The director will be required to interact with the general public, passengers, public officials and internal and external customers.
The Director reports directly to the General Manager.
Qualifications
Entrepreneurship – Energetic, innovative self-starter committed to continuous improvement and creative problem-solving.
Communications – High energy, excellent verbal, writing and non-verbal skills. Clear, concise and persuasive communicator.
Customer Focus – Excellent problem-solving skills, results oriented and a desire to exceed customer expectations.
Professional Integrity – Accountable, honest, fiscally responsible, with the ability to maximize resources.
Proficiency – Ability to multi-task, excellent computer skills, high level of accuracy and attention to detail, excellent record-keeper, excellent project management skills.
Education
Bachelor’s Degree (four-year college or university) in Communications, Marketing, Public Relations, or related field
Other Requirements
Prior knowledge in graphic printing, Adobe Illustrator, Microsoft Publisher and Social Media advertisement
Prior sales experience
Interested parties may fill out an application for employment one of three ways:
